Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear processes, and treating OOH as a distinct and...
The campaign is executed by Say It Loud Media
The campaign is executed by Laqshya Media Group
The brand is embracing the summer season with a fresh, light and engaging communication approach that resonates with today’s convenience-seeking shoppers.
The campaign is executed by Posterscope
The campaign is executed by Adjone Outdoor
The agency will be responsible for both traditional and digital media mandate that includes TV, Print, Radio, Cinema, Outdoor and Digital.
Orient Electric has provided over 13,000 electrical products across key locations at the Maha Kumbh.
Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs; It is vital that the data...
Sheldon Silverman, CEO of SmartBomb speaks about retail media networks at the WOO Global Congress in Hong Kong