OAC 2025 to be held in Mumbai on July 18 & 19

The Indian out of home (OOH) advertising industry’s premier knowledge sharing and networking event, the OOH Advertising Convention (OAC), organized by Thoughtshows & Events Pvt Ltd (formerly VJ Media Works), is back with its 19th edition.

To be held on July 18 & 19, 2025, at the Westin Powai, Mumbai, OAC 2025 will direct focus on the theme, ‘Mapping a New OOH-scape’, aimed at enabling industry stakeholders to push new OOH boundaries and map exciting new possibilities.

Continuing with its tradition, OAC 2025 will comprise two power-packed days of presentations, fireside chats and panel discussions by industry leaders, highlighting how OOH as a marketing medium can be best leveraged in the current business context.

Sharing his views, Vasant Jante, Founder &  CEO, OAC, says, “OAC began 20 years ago as an initiative to bring together the OOH ecosystem on a common forum and discuss the way forward. Over the years it has grown to be a definitive and much sought after platform. It is indeed gratifying to see how much OAC means to the industry today. In its 19th edition, OAC will continue its legacy of ushering in business enabling insights that can empower the Indian OOH medium and the industry surrounding it.”

OAC draws the participation of Indian and global OOH/DOOH media owners, OOH specialist agencies, global OOH leaders, seasoned brand marketers, senior government officials, adtech/pDOOH professionals and OOH solution providers, among others.

As a platform, OAC enables participants to network, explore new business opportunities, access global insights, address common industry challenges and chart strategic new growth paths.

OAC 2025 will also feature the OOH Expo that will showcase latest innovations powering the OOH medium. The other highlight of OAC 2025 will be the highly anticipated Out of Home Advertising Awards (OAA) ceremony, which will felicitate this year’s winners of the industry’s most popular contest.