Day 2 of OAC 2025 featured an insightful fireside chat between Ranganathan Somanathan, Chief Growth Officer of Billups (Singapore), and Dr. Kushal Sanghvi, Media, Marketing &...
Vincent Lam, Founder and Chairman of Asiaray Media Group, in his candid and inspiring presentation on Day 2 of OOH Advertising Convention (OAC) 2025, talked about...
At the 19th edition OOH Advertising Convention, Devang Sampat, Managing Director of Cinepolis India, delivered an insightful session on how cinema is a high-impact advertising medium....
Sean Cheyney, Head of Retail Media of Vistar Media, stressed why more screens don’t mean more success and why retail media must start with a clear...
Astha Vaibhavi from BBDO India and Sankalp Grover from DDB Mudra Group have been declared winners at the Young Outdoorian Creative Contest 2025, who have won...
Day 2 of Out Of Home Advertising Conference (2025) had a new highlight- the release of the Airport Media Report presented by OAC and powered by...
Daewon Kim, CEO of PODO Media, explored South Korea’s fast-growing DOOH market at OAC 2025 in an insightful session on Day 1 of the OOH Advertising...
“As consumers become more value-conscious and environmentally aware, brands are now required to not only deliver impactful messages but also do so sustainably and measurably, the...
The awards ceremony will be held on July 19, 2025, at The Westin, Mumbai, as part of the premier industry event OOH Advertising Convention coming up...
Jagdeep Kapoor will draw on his extensive experience and expertise working with leading brands, to help empower OOH industry stakeholders with new insights at the Out...
The campaign is executed by MOMS Outdoor
The campaign looks like a high-fashion advertisement at first, but instead of clothes, it shows animals trapped in plastic.
The campaign is executed by Laqshya Media Group
The campaign is executed by The Brand Sigma
The campaign is executed by Greenline Glo, the Out-of-Home division of Lodestar Universal McCann.
The installation is done in partnership with OMD India and Osmo
The aim is to set a new benchmark for transparency so advertisers can understand the value behind every impression
The campaign is executed by Rapport at Nexus Seawoods Mall
Originally developed by Ad Net Zero, the GMSF provides a consistent methodology for calculating greenhouse gas emissions across all major...
Mike Cooper, CEO of DOmedia, offers his perspective on how technology is rewriting the rules of out-of-home advertising.
The campaign is executed by SVA Media & Consultancy
The campaign is executed by OAP Mediatech
The campaign effectively ties the brand's core message, privacy and connection.
Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into...
The text on the billboard is integrated with a large, three-dimensional skewer that extends past the billboard's frame, featuring kebab...