OAA

RoshanSpace Brandcom takes up presenting sponsorship of OOH Advertising Awards for fourth consecutive year

The awards ceremony will be held on July 19, 2025, at The Westin, Mumbai, as part of the premier industry event OOH Advertising Convention coming up on July 18 and 19, 2025.

Published

May 15, 2025

M4G Bureau

The OOH advertising industry is experiencing significant growth, driven by major brands. According to an EY report, the Indian OOH segment reached an all-time high in revenue in 2024, growing by 10% to reach INR 5,920 crore. This growth underscores the increasing importance of OOH advertising in the media mix. As the industry continues to evolve, the OOH Advertising Awards (OAA) remains very relevant for recognizing and celebrating excellence in this dynamic sector.

The 19^th edition of Out of Home Advertising Awards (OAA) contest is designed to celebrate the most outstanding works executed in the period April 1, 2024 to March 31, 2025. One of India’s best known OOH firms RoshanSpace Brandcom has taken up the presenting sponsorship of OAA 2025, having also been the title sponsor of OAA in 2022, 2023 and 2024.

The awards ceremony will be held on July 19, 2025, at The Westin, Mumbai, as part of the OOH Advertising Convention that is scheduled for July 18 and 19, 2025.

Junaid Shaikh, Managing Director, RoshanSpace Brandcom commented on the partnership saying,”OAA and RoshanSpace have partnered successfully, and together we step into the fourth year of this journey. This long run of our association reflects our shared vision for the future of the Out-of-Home industry. Change is the only constant, and we celebrate the ever-evolving DOOH ecosystem. OAA has reiterated and applauded OOH transformations, and as champions of change we are aligned and believe in audience-first innovations, agility in the system, and the need of measurement-driven industry. As cities transform, so must media, and we’re proud to lead that shift together harnessing impactful, data-enabled storytelling within the industry,”

The OAA is one of the most prestigious awards for the OOH advertising industry, recognizing creativity, innovation, and effectiveness in OOH campaigns. The 2025 edition promises to showcase the best works in OOH advertising from across the country.