Creative Concepts
Whatsapp’s privacy message on Bandra-Worli Sealink
The campaign effectively ties the brand’s core message, privacy and connection.
In a stunning display of out-of-home (OOH) advertising, Meta and WhatsApp have launched a memorable campaign that transforms one of Mumbai’s most iconic landmarks. The Bandra-Worli Sea Link, a symbol of the city’s modern infrastructure, has become the canvas for a dynamic video projection campaign celebrating the seamless connectivity offered by WhatsApp.
The campaign, brought to life with creative partners Throwback and Hyperlink, utilizes advanced projection mapping technology to display animated messages directly onto the sea link’s cables. The visuals, which have quickly captured the public’s attention, feature vibrant green and white lights that animate into key brand messages such as “Message Privately” and the familiar “WhatsApp” logo.
The campaign effectively ties the brand’s core message, privacy and connection, to a physical landmark that embodies connectivity. By choosing a location that is synonymous with linking two parts of the city, Meta and WhatsApp are visually reinforcing their role in connecting people in their daily lives.
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