Campaigns

Netflix India goes full green light on OOH with Squid Game season 2

With pink guards, high-visibility hoardings, and metro and cab wraps in crowded spaces, Netflix India’s 360-degree OOH campaign ensures maximum urban visibility.

Published

December 24, 2024

M4G Bureau

Squid Game, the global phenomenon that took the world by storm, is all set to return with Season 2, and Netflix has launched a striking OOH campaign to bring its world to life. The iconic pink guards made their presence felt in public spaces, including escorting global sensation Diljit Dosanjh at Chandigarh Airport ahead of his Dil-Luminati Tour. They also captivated fans at the K-Town Festival, India’s premier Korean cultural and music festival, building bridges between Indian and Korean pop culture.

Netflix has taken over the Delhi Metro with Squid Game-themed train wraps resembling the pink guards, transforming everyday commutes into immersive experiences. Metro stations have been adorned with Squid Game-themed hoardings, creating a striking visual experience that connects fans with the show’s iconic universe. Additionally, public service announcements featuring the masked Frontman and the iconic Young-hee doll appear across TV, theatres, and digital platforms, delivering playful yet memorable nods to the series’ rules.

Srivats TS, Vice President, Marketing, Netflix India, shares, “Our goal with these initiatives is to elevate the fan experience, bringing the world of Squid Game into everyday spaces. With the excitement around Season 2, our marketing efforts this year are aimed at sparking and elevating conversations, ensuring the show stays at the forefront of pop culture. By integrating Squid Game into the fabric of daily life, we want to go beyond the screen and give fans experiences that feel as powerful and unforgettable as the show itself. From immersive on-ground activations to collaborations with leading platforms, we’re creating palpable anticipation while pushing the boundaries of how fans can interact with the world of Squid Game. Each experience is designed to be unique, engaging, and a celebration of what makes the show so iconic.”

This 360-degree OOH campaign ensures that Squid Game Season 2 doesn’t just stay on screens but integrates into daily life, turning ordinary moments into thrilling glimpses of its captivating universe.