OAC

Jaikishin Chhaproo of ITC Limited joins insightful lineup of panelists at OAC 2025

Jaikishin’s career spans both the Indian and Middle East Markets, providing him with a broad and nuanced understanding of media and brand dynamics in varied cultural and business landscapes.

Published

July 14, 2025

M4G Bureau

Jaikishin Chhaproo, Head of Media & Brand PR at ITC Limited, joins the distinguished lineup of panel speakers at the OOH Advertising Convention (OAC) 2025. He will contribute his extensive insights to the critical discussion titled: ‘OOH Media is not a commodity: So, who is commoditising it?’ His participation promises to bring a seasoned perspective on the strategic value and future of OOH advertising.

Jaikishin Chhaproo is an astute Mar-com professional boasting over 25 years of extensive experience across diverse sectors, including FMCG, Telecom, Broadcast, and E-commerce. His distinguished career spans both the Indian and Middle East Markets, providing him with a broad and nuanced understanding of media and brand dynamics in varied cultural and business landscapes.

Throughout his career, Jaikishin has held significant leadership roles, guiding media mandates for prominent organizations such as Nokia MENA, Hindustan Unilever Limited, Snapdeal, Godrej, and Wipro. His strategic acumen extends beyond media planning to encompass broader marketing and research functions, as evidenced by his tenure heading Marketing for STAR TV Middle East (a NewsCorp company) and leading Strategy & Research for Star News (ABP News Network).

His deep experience across various facets of media, brand management, and strategic planning makes him uniquely qualified to address the complexities surrounding the commoditization of OOH media. Jaikishin’s insights into consumer engagement, brand building, and market dynamics from both traditional and digital perspectives will be invaluable to the panel’s discussion on elevating OOH beyond a mere commodity.

Under the theme ‘Mapping a New OOH-scape,’ the 19th OOH Advertising Convention (OAC) 2025 is poised to be the premier annual gathering for the Out-of-Home industry. Taking place on July 18-19, 2025, at The Westin Mumbai Powai Lake, the convention will intensely examine the future of the OOH medium, with deep dives into cutting-edge technological advancements, shifts in consumer behaviors, and groundbreaking creative strategies.