Campaigns
Pulsar NS400Z vrooms in Delhi with spectacular building wrap display
Bajaj Auto engages MOMS for the ‘Definitely Daring’ campaign
Bajaj Auto’s flagship brand Pulsar has recently launched the largest Pulsar ever – the NS400Z – marking an evolution in the brand’s identity to ‘Definitely Daring’. To enhance its impact and reach, Bajaj Auto partnered with OOH specialist MOMS for a high impact OOH execution in its marketing mix: a 15,000 sq. ft. building wrap in Delhi.
As the tagline of the Pulsar NS400z suggests, “Dare the Ride, Feel the Beast”. The wrap featured dynamic graphics that emphasise the Pulsar NS400z’s powerful performance and sleek design. Central to the design is a striking image of the Pulsar NS400z.
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International Events
Winners for Ocean Outdoor’s annual digital creative competition announced
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Insights
What DUBAI OOH tells us about change & survival
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Creative Concepts
Flipkart Minutes’ innovative billboard matches the beat of Navratri.
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Contracts & Investments
Khushi Advertising and PVR INOX form partnership to drive sales in South India