Campaigns

NESCAFÉ’s ready-to-drink range refreshes consumers with dynamic DOOH campaign

In a bid to blend seamlessly into the busy lives of today’s youth, NESCAFÉ’s latest campaign leverages the power of Digital Out-of-Home (DOOH) advertising across Delhi-NCR and Mumbai, delivering refreshing cold coffee experiences to consumers wherever they are.

Published

September 11, 2024

Sakshi Sanghavi

NESCAFÉ has launched a vibrant new campaign for its ready-to-drink range, targeting young consumers who are always on the move. This campaign, executed in partnership with ‘Walk The Talk’ (WTT), strategically places NESCAFÉ’s message across over 100 digital screens in high-traffic areas such as malls, markets, metro stations, and major flyovers in Delhi-NCR and Mumbai.

“NESCAFÉ’s ready-to-drink range is designed to offer the consumer a refreshingly delicious cold coffee experience anytime, anywhere. It is made to work with the lifestyles of the youth – helping them grab moments of refreshment through their busy day. By leveraging the power of DOOH we wanted to bring this proposition alive from our consumers’ context. Whether you’re going to college or work, shopping, or just hanging out with friends: NESCAFÉ’s delicious ready-to-drink range is just an arm’s length away to help you refresh. Through our partners at ‘Walk The Talk’, over 100 digital screens across metros, markets, malls, and major flyovers in Delhi-NCR and Mumbai are now carrying this message to our consumers with a new creative style,” said Gopichandar Jagatheesan, Director-Dairy.

Sanchit Arora, Business Director at Walk The Talk, expressed excitement about the collaboration, stating, “Partnering with Nestlé for NESCAFÉ’s ready-to-drink range was an exhilarating opportunity for us. The campaign’s success relied on our ability to seamlessly embed the brand into the daily routines of our target audience through strategic placements in malls, markets, and metros. This approach not only enhanced visibility but also reinforced NESCAFÉ’s ready-to-drink range as a market leader.”

The campaign’s visual appeal and strategic positioning in bustling urban centres amplify NESCAFÉ’s brand presence, ensuring that the ready-to-drink range remains top of mind for busy consumers seeking a quick refreshment.

This bold, energetic campaign effectively marries the essence of NESCAFÉ’s brand with the fast-paced lives of its target audience, ensuring that the brand remains a go-to choice for refreshment on the go.