ARC Outdoor wins high-visibility advertising tenders in Delhi

ARC Outdoor, a leading name in the outdoor advertising industry, has successfully secured two prominent advertising tenders in Delhi. The tenders, awarded by the Municipal Corporation of Delhi (MCD), cover high-visibility locations in the capital, including the route from the airport to the IIT flyover and the stretch from Ashram to D&D to South Extension Part 2. These prime locations are expected to be key spots for major corporate advertising campaigns, thanks to their strategic importance and heavy traffic flow. 

The initial agreement for the tenders is for three years, with the option to extend for an additional two years. With a monthly license fee of approximately ₹86 lakh, the deal highlights the significant investment and value associated with these premium advertising sites. A total of 15 sites, all featuring static advertisements, are included under the tender agreements. 

Rajeev Agarwal, Director of ARC Outdoor, emphasized the significance of these locations, noting their high visibility and appeal for corporate campaigns. He described the sites as “important media to campaign in Delhi” due to their prime positioning and exceptional exposure.