Campaigns
Swiggy Toing launches in Delhi with OOH campaign
The campaign is executed by MOMS Outdoor
For the launch of Swiggy Toing in Delhi, the brand rolled out an outdoor campaign that brought its core proposition, affordable food delivery, into focus across formats.
At the centre of the campaign was a static installation carrying the line: “Delhi’s cheapest billboard for Delhi’s cheapest food delivery.” The creative was executed using brown corrugated boxes with visible tape and a raw, assembled finish, forming the base for the message. The Toing brand unit appeared alongside with the line “Food at lowest prices. Delivered.”
The campaign was deployed across high-traffic locations in the city, with the installation designed to stand out within the urban outdoor landscape.
Alongside the static format, the campaign extended into digital out-of-home placements, where the communication featured the line “Halke mein hero”, paired with the Toing branding and food-led visuals.
Executed by MOMS Outdoor, the campaign marked Swiggy Toing’s entry into the Delhi market through a mix of conventional and unconventional OOH formats, anchored in a single, consistent messaging platform around affordability.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Chupa Chups turns wrapper frustration into a Lucha Libre OOH spectacle
R. Kumar Opticians: A clear lens on airport media
WPP Media bags integrated media mandate of Agilus Diagnostics Limited
OOH Advertising Awards 2026 open for entries
New policy will phase out small players and create monopoly, says Telangana OOH industry body
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Uber recreates ‘Sunbed Wars’ on London streets
Uber brought a slice of holiday behaviour into the city by turning parked cars into visual metaphors for “sunbed reservations.”
LOOKFANTASTIC turns billboards into fragrance samplers
The campaign is executed in East London
Nykaa uses bus shelters as blunt sunscreen reminders
The campaign is conceptualised by Bare Bones Collective
loveholidays turns other brands’ billboards into its own holiday prompt
In its latest OOH campaign, developed by ARK Agency, the travel brand positions its ads next to existing outdoor creatives,...
Vadilal’s heat take over in Gujarat
The campaign is executed in Ahmedabad
Sri Garima Publicity installs LED screen at the main gate of Ram Mandir, Ayodhya
The screen measures 20x10 ft and is positioned at the entrance to one of the most visited religious destinations in...
ad:tech New Delhi 2026 kicks off
Held under the theme “The Bold Front,” day 1 of the conference had conversations around how human creativity and intelligent...
Apple TV+ turns Times Square corner into a Formula 1 racetrack
The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.
High on Holograms: When the virtual gets real and the real gets cutting-edge
Immersive technologies are redefining what’s possible when it comes to the intersection of brands and consumer experience. In this highly...
When Glasgow’s real women became quiet icons on OOH
This campaign executed across Ocean Outdoor screens in Glasgow, UK, featured works by Scottish contemporary artist Gerard M Burns, who...
