Alakh Advertising wins the advertising tender for Nagpur Metro

Alakh Advertising has secured the exclusive advertising rights for Nagpur Metro, marking a transformative moment in the city’s transit advertising landscape. This 5-year contract gives Alakh Advertising the opportunity to manage advertising across 15 metro stations and approximately 200 premium backlit boards, strategically placed to maximize visibility and engagement. 

The advertising boards, designed to be backlit, offer superior visibility both during the day and at night, ensuring an impactful brand presence. With Nagpur Metro becoming an integral part of the city’s transportation network, these advertising spaces present a lucrative opportunity for businesses to reach a diverse audience that includes working professionals, students, and tourists. As the metro continues to experience growing ridership, brands will benefit from exposure to millions of commuters annually. 

“We at Alakh are thrilled to get this tender of backlit display boards at 15 stations of Nagpur metro. Nagpur is a vibrant city of Maharashtra also called The Orange city. It has a population of 3.5 million.Metro is one of the latest and upcoming offerings of the government to the city. Some stations are of the aqua line(9) and some of the orange line(6). Metro advertising is relatively new in Nagpur and we are very happy to be awarded this tender and to start making good inroads in the metro advertising here in Nagpur” says Neeta Gulati, Director, Alakh Advertising. 

The partnership between Alakh Advertising and Nagpur Metro is expected to significantly enhance the city’s advertising standards while generating valuable revenue for the metro system. By combining creativity, technology, and sustainability, this collaboration will create a unique advertising ecosystem that benefits brands and commuters alike. Alakh Advertising is set to redefine transit advertising in Nagpur, turning metro stations into hubs of vibrant and engaging visual communication.