Tenders

Srishti Group secures exclusive advertising rights at Chennai Central Railway Station

Chennai Central Railway Station holds a unique place in India’s transport network, with an average daily footfall of approximately 6,50,000 passengers.

Published

January 8, 2025

Sakshi Sanghavi

Srishti Group, a well-established name in outdoor advertising, has achieved a significant milestone by securing the exclusive media concessionary rights at the iconic Chennai Central Railway Station. This development marks a pivotal moment for the advertising landscape at one of India’s busiest transportation hubs, opening up new possibilities for brands to connect with a vast and diverse audience through high-impact audio-visual storytelling.

Chennai Central Railway Station holds a unique place in India’s transport network, with an average daily footfall of approximately 6,50,000 passengers. As a major terminal station, it boasts 11 bay platforms, facilitates the operation of 89 trains daily, and handles close to 400 train arrivals and departures, including long-distance services spanning the country. Its role as a critical juncture for travelers ensures that the station is always bustling with activity, making it an ideal location for brands to amplify their visibility and impact.

Srishti’s media offerings at the station include large-format audio-visual screens in the waiting halls and smaller screens strategically placed across all platforms. These installations have been designed to maximize visibility and engagement, ensuring that advertisements are seamlessly integrated into the station’s environment while remaining impossible to miss. The blend of dynamic visuals and strategic placement creates an effective medium for storytelling, allowing brands to connect meaningfully with a constantly evolving audience.

The addition of these advertising platforms brings a new dimension to Chennai Central, enhancing the station’s value as a hub not only for travel but also for innovative communication. With the constant flow of passengers from various demographics, the station offers a unique opportunity for brands to reach out to a wide and varied audience, creating a lasting impression through immersive and visually appealing campaigns.