Being Human marks Salman Khan’s birthday with a bold OOH campaign

Being Human, the clothing brand backed by Bollywood superstar Salman Khan, celebrated the actor’s birthday in style with a striking outdoor campaign titled “#BhaiKaBirthday.” The campaign took over Bandra Linking Road, one of Mumbai’s busiest and most prominent locations, with a visually powerful and celebratory message. This initiative turned Salman Khan’s birthday into an OOH spectacle that merged branding, emotion, and innovation seamlessly. 

The campaign was executed by Apex Aim Pvt Ltd and utilized media spaces owned by Apar Advertisers Pvt Ltd, ensuring the campaign’s flawless execution and optimal visibility. The centerpiece was a bold and impactful hoarding featuring Salman Khan himself, holding a dumbbell-shaped bag with the message, “Weightlifting toh banta hai!” This clever integration of fitness and fashion captured both the essence of the brand and Salman’s personal charisma. The message tied in a 50% flat discount offer for customers, creating an immediate call to action that resonated with his massive fan base. 

Strategically placed at Bandra Linking Road, the campaign’s high-traffic location ensured maximum visibility. The location choice wasn’t just practical but symbolic—Bandra, often regarded as Salman’s home ground, added an emotional layer to the campaign. The branding aligned perfectly with the festive mood, leveraging the actor’s widespread popularity to engage audiences both emotionally and commercially. 

Additionally, the campaign was amplified through street-level activations. Young promoters holding oversized shopping bags mimicked the dumbbell design from the hoardings, creating a consistent visual language across formats. This interactive and mobile execution further bridged the gap between the brand and its audience, drawing attention from passersby and sparking conversations about the campaign.