Campaigns
Platinum Outdoor successfully executes an OOH campaign for Being Human clothing
The 12-day campaign is currently across 11 cities with over 150 OOH units supported by innovation and dynamic DOOH.
Platinum Outdoor, the outdoor specialised unit of Madison World, has recently executed a high impact OOH campaign for Being Human Clothing, a fashion forward retail brand. Campaign focus is its latest sustainable denim collection campaign, ‘Do it in Denim.’
Platinum Outdoor strategically aligned the campaign with the pre-festive period, ensuring visibility across high-traffic zones. For planning, Platinum mapped media in proximity to the stores. The 12-day campaign is currently across 11 cities with over 150 OOH units supported by innovation and dynamic DOOH.
Irshad Chippa, Associate Vice President West, Platinum Outdoor, commented, “Our goal was to create a high-impact, festive-season campaign that not only announced the new sustainable denim collection but also increased the store footfall. The dynamic ‘catalogue’ concept curated by our creative team for DOOH formats has added a fresh dimension, engaging the audience with visually appealing content.”
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Insights‘Audience measurement will never be effective without asset measurement’
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Campaigns
Warner Bros. brings The Mummy to Mumbai streets with moving OOH installation
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Campaigns
KitKat turns its logo into a quiet reminder to ‘have a break’
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Innovative Use
Pond’s transforms ancient art into a living canvas for sun protection with ‘Sun Portraits’