McDonald’s makes a ‘Shordaar’ impact with bold new McCrispy OOH campaign across Mumbai

McDonald’s has made a bold entrance on Mumbai’s streets with a new Out-Of-Home (OOH) campaign crafted by MOMS, spotlighting their latest menu items: the McCrispy Chicken and Crispy Veggie burgers. Through strategically placed, eye-catching billboards across the city’s busiest locations, this campaign creates a powerful visual impact that’s impossible to ignore, captivating commuters and passersby alike. 

The campaign visuals are designed to be both mouthwatering and unforgettable. Against vibrant backgrounds, the McCrispy Chicken and Crispy Veggie burgers appear larger than life, highlighting their crispy textures, fresh ingredients, and the tempting “shordaar crunnnch” that promises satisfaction in every bite. These oversized images are crafted to stir cravings, making it hard for anyone to resist the allure of these new offerings. 

MOMS Outdoor’s strategic expertise shines through in the concentrated billboard clusters across high-traffic zones, ensuring maximum exposure and brand recall. The “Larger than Life” approach places McDonald’s front and centre, reinforcing the McCrispy range as a must-try through repeated exposure in prominent city intersections and major roadways. This well-placed network of displays, illuminated to capture attention day and night, keeps the campaign active around the clock, turning it into an irresistible invitation to indulge. 

Through their strategic and creative execution, MOMS has helped McDonald’s turn the McCrispy Chicken and Crispy Veggie burgers into unmissable icons on Mumbai’s streets. The collaboration demonstrates the power of blending product appeal with expert advertising, bringing these new offerings to life and embedding them in the city’s bustling landscape.