Continental Coffee speciale unleashes sensory OOH blitz in Mumbai

Continental Coffee Speciale has launched an aggressive, high-impact OOH campaign across the Mumbai market, leveraging innovative techniques to bring its core brand promise, unrivaled smoothness, to life. Executed by Platinum Outdoor, the campaign utilizes a mix of 3D displays and specialized sensory technology to directly translate the velvety coffee experience into a physical, visible spectacle. 

The central creative element, captured by the tagline “Continental Coffee Speciale – itni smooth coffee aur kaha!,” features dramatic, oversized representations of the product and a coffee mug. The innovation lies in the use of a stunning smoke-effect integrated into the displays. This effect visually amplifies the rich, smooth, and aromatic steam associated with a perfect cup of coffee, creating a unique moment of immersion for the audience. 

The media mix is designed for saturation and high visibility across key commuter touchpoints. The activation includes large-format 3D billboards to maximize volumetric impact, alongside high-frequency Bus Queue Shelter (BQS) displays, ensuring the “smooooth” message reaches audiences across Mumbai’s busiest areas. 

By deploying this combination of scale (3D billboards), frequency (BQS), and sensory innovation (smoke effect), Continental Speciale aims to not just grab attention, but to immerse consumers directly into the brand’s world. This aggressive move elevates both brand presence and recall, reinforcing Continental Speciale’s position in the competitive coffee market with an unmissable, velvety visual promise.