This experience is executed in collaboration with Platinum Outdoor
Dipankar Sanyal,CEO of Platinum Communications explains how digitization is transforming the Out of Home (OOH) advertising industry, making Digital Out of Home (DOOH) a key growth...
The campaign is executed by Platinum Outdoor
The campaign is executed by Platinum outdoor
The 12-day campaign is currently across 11 cities with over 150 OOH units supported by innovation and dynamic DOOH.
A unique experiential entry arch built with close to 100 kg of real coffee beans at the food court
Vikrant Massey is the face of this campaign
Darshana Shah, CMO, Aditya Birla Capital says, "We are excited to present a new-age marketing buzz to our new-age digital consumers.â€
Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.
The campaign was executed in multiple metro cities across the country by utilizing a strategic media mix, the campaign was successfully able to capture audiences' attention.