From a pink-themed parking zone with hand-painted murals to branded boom barriers and frisking booths, every touchpoint was crafted to engage and surprise.
This experience is executed in collaboration with Platinum Outdoor
Dipankar Sanyal,CEO of Platinum Communications explains how digitization is transforming the Out of Home (OOH) advertising industry, making Digital Out of Home (DOOH) a key growth...
The campaign is executed by Platinum Outdoor
The campaign is executed by Platinum outdoor
The 12-day campaign is currently across 11 cities with over 150 OOH units supported by innovation and dynamic DOOH.
A unique experiential entry arch built with close to 100 kg of real coffee beans at the food court
Vikrant Massey is the face of this campaign
Darshana Shah, CMO, Aditya Birla Capital says, "We are excited to present a new-age marketing buzz to our new-age digital consumers.â€
Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.
The campaign is executed by Rapport Chrome
The campaign is executed by Xperia Group
The campaign is executed by Posterscope
The campaign is conceptualized by QMP Triloke.
The campaign is executed by Laqshya Media Group
The WOO Global Congress was held in Mexico City from June 4-6 2025
Tejash's expertise lies in navigating the evolving media ecosystem, optimizing channel mixes, and crafting high-impact communication strategies.
Aatika Ansari’s distinguished career is marked by a focus on driving efficiencies through marketing and media process transformation, specifically strengthening...
Released by Ocean Outdoor, the UK’s premium DOOH media owner, in partnership with Lumen Research, the media attention measurement leader,...
Goldee's career spans critical roles at major organizations including Telenor India, Bharti Airtel India, Reliance Communications, and Times of India.
Urvashi brings years of strategic marketing and brand management experience primarily within the personal care and healthcare segments of the...
Speaking at the World Out of Home Organization’s annual congress in Mexico on 6th June, Tim said 60 years on...
OOH sees 16th consecutive quarter of growth; Digital OOH surges 9% Year-over-Year
Prior to her role at Nestle, Ambika honed her skills during impactful stints at leading agencies, where she worked on...
Suman brings over 18 years of profound experience and a commendable track record of leading portfolio brands and driving significant...
