This experience is executed in collaboration with Platinum Outdoor
Dipankar Sanyal,CEO of Platinum Communications explains how digitization is transforming the Out of Home (OOH) advertising industry, making Digital Out of Home (DOOH) a key growth...
The campaign is executed by Platinum Outdoor
The campaign is executed by Platinum outdoor
The 12-day campaign is currently across 11 cities with over 150 OOH units supported by innovation and dynamic DOOH.
A unique experiential entry arch built with close to 100 kg of real coffee beans at the food court
Vikrant Massey is the face of this campaign
Darshana Shah, CMO, Aditya Birla Capital says, "We are excited to present a new-age marketing buzz to our new-age digital consumers.â€
Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.
The campaign was executed in multiple metro cities across the country by utilizing a strategic media mix, the campaign was successfully able to capture audiences' attention.
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The campaign is executed by Say It Loud Media
This campaign is done in collaboration with Laqshya Media Group
Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear processes, and...
In his session titled ‘Decoding Digital OOH Screen Procurement: A Check-list for Buyers’, Sanket will address the growing need for...
This structure is placed in partnership with Times OOH
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
The intent was to move beyond simply advertising a product and instead immerse the public in the spirit of the...
Gautam Gulati, Founder and CEO of Screenox Media, shared insights into the evolving landscape of DOOH advertising and how his...
The partnership enables media owners to access real-time, campaign-level audience and impression data directly within the DoohClick platform—enhancing transparency, performance...
This collaboration introduces a new era of carbon measurement and campaign optimization in the DOOH space
The sculptures created by Arthat Studio has the outdoor installations of Rohit Sharma, Hardik Pandya, Surya Kumar Yadav, and Jasprit...
