Percol brings immersive digital OOH campaign to India for brand debut

Percol, a UK-based premium coffee brand known for its Fairtrade credentials, has launched in India through Continental Coffee. To support the brand’s entry into the Indian market, a digital out-of-home (OOH) campaign has been rolled out by Platinum Outdoor, focusing on high-footfall locations such as airports and malls. 

The campaign uses digital display units that feature visuals of coffee plantations and offer a QR code for interaction. Consumers can scan the code, upload a selfie, and see themselves placed in a Colombian coffee estate, tying into the brand’s positioning rooted in origin and authenticity. 

Percol’s India launch features blends such as Intenzo, Da Essenza, and Espresso Noir. According to the brand, the campaign is designed to introduce Indian consumers to Percol’s range while creating an engaging moment of discovery through technology-led outdoor formats. 

The choice of airports for deployment aligns with the target demographic of mobile, urban consumers, and provides a longer dwell time conducive to interaction. The interactive component aims to increase brand recall and encourage digital engagement, extending visibility beyond physical locations. 

Percol’s entry into the Indian market emphasizes sustainability, global sourcing, and premium positioning, with the OOH campaign serving as both an introduction and a brand experience tool.