Campaigns
Aditya Birla Sun Life Insurance unveils India’s first-ever AI-driven interactive digital billboard
The campaign is executed by Platinum outdoor
Platinum Outdoor, the outdoor-specialized unit of Madison World, has launched India’s first-ever AI-powered, real-time, interactive digital billboard at Juhu Beach for Aditya Birla Sun Life Insurance, one of India’s leading life insurance providers. This innovative campaign is part of brand’s widely acclaimed #BoodheHokeKyaBanoge initiative.
The campaign invites participants to upload selfies, offering them a unique opportunity to catch a glimpse of their future selves. What sets this campaign apart is the real-time display of these AI-generated images on digital billboards, creating a highly personalized and engaging experience for the audience. This innovative execution captivated onlookers and set a new benchmark in the DOOH sector, demonstrating the limitless potential of blending AI with outdoor media.
With this initiative, Platinum Outdoor has firmly established itself as a leader in the DOOH space, redefining how brands can interact with their audiences in imaginative and memorable ways.
Sharing his excitement, Dipankar Sanyal, CEO, Platinum Outdoor & MRP, said, “At Platinum Outdoor, we are proud to lead the way in outdoor advertising with this groundbreaking innovation. By incorporating AI-generated, real-time images on digital billboards, we are not just displaying content — we are creating dynamic, personalized experiences that evolve with every moment. This first-of-its-kind technology marks a new era in how brands connect with audiences, and we are excited to be at the forefront of this transformation.”
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Puma becomes PVMA for PV Sindhu
Arkaprava Ray of HSBC India, joins the jury panel of DDX Asia Business Awards 2025
Swiggy Instamart’s kite-tastic billboard
Blinkit launches OOH Campaign in Mysuru
Siddharth Dabhade joins Lemma as CBO to lead Outcome Centric OOH solution.
Puma becomes PVMA for PV Sindhu
“With digital content, you don’t have to wait for the product to be manufactured”
Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries
Podhigai Ads wins exclusive Kochi Metro train branding rights up to 7 years
Signpost India Limited launches Dharampeth One in Nagpur
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
Sales Executive – Street Furniture/Transport
Job description – Sales (Street Furniture/Transport) Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...
Sales Executive cum Coordinator, OOH Media
Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...
Business Head – OOH (South India)
ideacafe.agency is a new age dynamic through-the-line communication specialist agency. We’re seeking a Business Head OOH South to lead our...
Reporters/Content Writers
Job Type: Full Time Job Location: Bangalore
Britannia chose nature to lead the way for its latest OOH campaign
The campaign is executed by MOMS Outdoor, Talented agency and Coral Media
Zepto’s bollywood-inspired OOH campaign lights up Uttar Pradesh with local flair
This campaign is executed by Posterscope India
Zepto Café launches OOH campaign highlighting 10-minute delivery
The campaign is executed by Posterscope India
NIC Icecream’s holiday OOH campaign spreads festive cheer
The campaign is executed by MOMS Outdoor
Zee TV wraps Mumbai’s AC locals for ‘Bas Itna Sa Khwaab’
Zee TV has become the first channel to brand multiple Mumbai AC local trains and the Delhi metro with the...
Signpost India Limited launches Dharampeth One in Nagpur
Dharampeth one is a spectacular Digital Canvas in Nagpur which will illuminate the cityscape with cutting-edge digital storytelling.
Tiger Party orchestrated Times Square New Year’s Eve countdown
For over 15 years, Tiger Party has been a trusted partner in transforming Times Square into a canvas of technological...
Keystone Sign Studio: Driving innovation in digital displays
Mayur Salunke, owner of Keystone Sign Studio, highlights the company’s advancements in LED technology, emphasizing energy efficiency with their pro...
Revolutionising campaign management: Praphul Misra on the future of Digital Signage
Praphul Misra discusses how Oi Media is revolutionizing advertising workflows with tools like IAQT and IBXD, which streamline campaign management,...
“Our strength lies in innovation and scale”
Shubham Kumar, Managing Director, Dinesh Plastic Works emphasizes on their innovation, large-scale production capacity, and adaptability to client needs.
