Godrej Properties Limited (GPL) executes a one-of-a-kind OOH campaign

Godrej Properties Limited (GPL), a leading real estate development company in India, recently achieved a groundbreaking milestone with a one-of-a-kind campaign executed by The Media Ant. Aimed at building awareness for an upcoming brand and project launch, the campaign targeted NRIs living in New York, with an unforgettable display at the heart of the Big Apple.

In a bold and unprecedented move, GPL secured a 10-minute roadblock on “The One,” one of the most iconic digital screens in Times Square, New York. This landmark campaign captivated the attention of thousands in one of the world’s busiest commercial hubs. Additionally, Madison Square featured supporting media to amplify the campaign’s reach and impact, making it a trailblazer in the real estate marketing space.

Rupender Singh, Account Manager at The Media Ant, shared his thoughts on the campaign: “This campaign is a testament to the power of thinking big and going beyond conventional boundaries. Godrej Properties dared to dream and entrusted us to bring that vision to life. Despite the challenges, our commitment to excellence ensured an unforgettable launch moment in Times Square.”