Asus partners with Raj Shamani for new OOH campaign

In a strategic out-of-home (OOH) campaign, ASUS has partnered with entrepreneur and content creator Raj Shamani to promote its ASUS ExpertBook laptops. The billboard, prominently displayed in a high-traffic area, features a portrait of Raj holding the sleek laptop. The creative is clean and direct, with the headline “Raj Shamani for ASUS ExpertBook” clearly establishing the brand’s choice of a credible, youth-focused business figure to represent the product.

The campaign’s key message, “Built for Worry-Free Business,” directly targets the professional audience by promising reliability and peace of mind. This slogan, combined with Raj’s trusted image, aims to build confidence among business owners and professionals who need a dependable computing solution. The presence of the Flipkart logo on the billboard also serves a dual purpose: it acts as a direct call-to-action for purchase and highlights the product’s availability on a major e-commerce platform.

This campaign is a clear example of how brands use OOH to forge a connection between a product and a relevant influencer. By placing a recognizable and respected figure like Raj on a large-format billboard, ASUS leverages his reputation to lend credibility to the ExpertBook, effectively communicating its value proposition to a broad but targeted business-oriented audience. The campaign successfully combines a compelling brand message with a strong retail partnership to drive both brand awareness and sales intent.