Crompton unveils life-sized geyser billboard

Crompton, a prominent name in home appliances, recently executed a creative and attention-grabbing outdoor campaign to promote its energy-efficient geysers. Conceptualized and brought to life by Kinetic on the media property of Times OOH, the campaign featured a life-sized model of the Crompton geyser mounted on the billboard. This innovative approach not only showcased the product’s sleek design but also created a larger-than-life impression that captured the attention of onlookers. 

Strategically positioned on high-visibility traffic routes, the campaign delivered the message “No More Big Bills” with striking clarity. The billboard integrated the life-sized geyser into the design, creating an immersive visual experience that aligned perfectly with the brand’s promise of energy efficiency. This creative execution reinforced the idea that Crompton geysers are not just appliances but smart, cost-effective solutions for modern households looking to reduce electricity expenses. 

The illuminated billboard, featuring the geyser model prominently against the backdrop of the tagline, was particularly captivating at night. This ensured that the campaign’s message resonated with a diverse audience, from daily commuters to passersby, maximizing reach and impact. The campaign reflects Crompton’s innovative marketing approach and its commitment to connecting with consumers through creative storytelling. By using a life-sized product model, the collaboration with Kinetic and Times OOH set a new benchmark for impactful outdoor advertising.