Polycab lights up Lalbaugcha Raja with festive campaign

Polycab, India’s leading electrical brand, has launched a striking festive campaign at the renowned Lalbaugcha Raja during this year’s Ganesh Chaturthi celebrations. The campaign, executed by the creative minds at Jaaguar Media Solutions, has transformed the streets surrounding the pandal with vivid branding and colourful installations, elevating the festival atmosphere. 

Jaaguar Media Solutions brought Polycab’s vision to life through a range of eye-catching billboards, archways, and product displays. The installations feature Polycab’s diverse offerings, including fans, switches, and cables, all highlighted with the tagline “Ideas. Connected.” This strategic placement of Polycab’s brand not only enhances the festive energy but also reinforces the company’s market leadership in the electrical sector. 

Polycab’s participation in the Lalbaugcha Raja festivities goes beyond mere brand visibility. By associating with one of Mumbai’s most iconic cultural events, the campaign emphasises the importance of quality electrical solutions in homes and public spaces during the festive season. Jaaguar Media Solution’s execution brilliantly captures the essence of the festival while ensuring Polycab’s message of innovation and reliability shines through. 

As Ganesh devotees flock to the pandal, they are welcomed by a harmonious blend of tradition and modernity, symbolised by Polycab’s presence. This campaign underscores Polycab’s dedication to being an integral part of India’s festivals while promoting safety and connectivity with their products. The collaboration with Jaaguar Media Solutions has ensured that Polycab’s festive message resonates with millions, creating a truly memorable experience during this auspicious time.