The Media Ant drives success for Suta with multi-channel marketing campaign across major Indian cities

The Media Ant recently executed a highly successful marketing campaign for Suta, a brand that collaborates with weavers across India to create affordable ethnic wear, including handloom designer lehengas, sarees, and blouses with unique designs. The campaign was focused on increasing store footfall while simultaneously enhancing brand awareness across key Indian cities. The target audience for this initiative was women aged 18-45, and the campaign reached major cities such as Mumbai, Pune, Hyderabad, Chennai, Kolkata, Bengaluru, Ahmedabad, Vizag, Surat, and beyond.

The campaign utilised a diverse mix of media channels, including Outdoor advertising, Radio promotions, Newspaper Inserts (NPI), and Mobile Van activities, ensuring comprehensive coverage and engagement. This strategic mix allowed the brand to build a strong presence in high-traffic areas, maximising touchpoints and encouraging visits to Suta stores. Outdoor advertising was instrumental in creating visibility in prime locations, while Radio promotions helped deliver Suta’s messaging through popular radio channels, reaching a broad audience during peak listening hours. The addition of Newspaper Inserts provided direct and tangible communication to potential customers, enhancing brand recall and prompting in-store visits. Furthermore, Mobile Van activities created a highly localised, dynamic engagement, bringing the brand’s message directly to neighbourhoods and communities, reinforcing the call to action.

The Media Ant’s multi-channel approach resulted in a measurable increase in store footfall and a significant boost in overall brand awareness across the campaign’s target regions. This success exemplifies how traditional marketing channels, when combined strategically, can create a high level of engagement and drive sales.

“We aimed to create an omnipresent brand experience for Suta by combining outdoor, radio, newspaper, and mobile van activations. This allowed us to engage with the target audience in a cohesive, impactful manner across multiple touchpoints, resulting in increased footfall and stronger brand recognition.” – Amar Nemani, Account Manager, The Media Ant.