‘Dolby Wala DJ?’ & More: Zepto’s localized OOH campaign

Zepto’s latest OOH campaign has made a vibrant splash across seven new cities, emphasizing its promise of rapid delivery. Executed by Posterscope, the campaign strategically combines high-impact billboards, unipoles, FOBs, and gantries (90% of the media mix) with transit media like bus queue shelters (10%). This widespread strategy ensures maximum visibility and consistent reinforcement of Zepto’s core value proposition within these urban centers.

The campaign’s messaging leverages catchy and localized taglines to resonate with the target audience. Examples visible on the billboards include the playful marathi question, ‘bhetla nahi, dolby wala DJ?’ refrencing to a famous marathi song. Another tagline, “haye ni tera cooker cooker,” uses a sing-song rhythm to create memorability, even if the direct meaning is more abstract and aims for a quirky connection. These taglines, coupled with Zepto’s distinctive purple branding, aim to capture attention and communicate the ease and speed of using the platform for various needs.

Deployed across 154 premium media units in the seven newly targeted cities, this extensive OOH initiative underscores Zepto’s ambitious expansion and its focus on building strong brand recognition.