From one Anand to another: Zepto’s witty OOH campaign

The latest Zepto campaign utilizes a clever and visually engaging out-of-home (OOH) advertising strategy, prominently displayed on billboards across urban landscapes. Each billboard features a split design centered around a specific product offered by Zepto. This product is then playfully associated with two distinct sets of complementary items, creating a sense of witty juxtaposition and highlighting the breadth of Zepto’s offerings, all underscored by their “everything in 10 minutes” delivery promise. 

One example showcases a trimmer under the banner “Anand Ke Liye,” cleverly pairing it with “trimmers, gels & more” on one side, while the other side transforms the trimmer visually to suggest a vibrator, accompanied by “condoms, body massagers & more.” Similarly, a baby bottle is presented under “Munna Ke Liye,” initially linked with “snacks, beverages & more,” and then surprisingly connected to “toys, baby care & more” with the bottle subtly resembling a Red Bull can. Another billboard features a lipstick under “Roshni Ke Liye,” associating it with “lipsticks, blush & more,” and then ingeniously morphing it into a flashlight with “torch, bulbs & more.” 

This creative approach effectively captures the attention of commuters through its unexpected pairings and relatable scenarios. The campaign not only promotes Zepto’s core grocery delivery service but also subtly showcases its expansion into diverse categories such as personal care, baby products, and household essentials. By using the tagline “everything in 10 minutes” consistently across all executions, the campaign reinforces Zepto’s key differentiator of speed and convenience, leaving a memorable impression on the target audience within the busy urban environment.