OAC
Madison OOH wins maximum number of metals and Gold trophies at OAA 2025
Madison OOH and Coral Media jointly bagged the prestigious Campaign of the Year Award for the innovative ‘Nature Shapes Britannia’ campaign at the 19th edition of OOH Advertising Awards (OAA) contest held on July 19, 2025, at the Westin Powai, Mumbai.
It was a highly charged evening as the results of the 19th edition of the Out of Home (OOH) Advertising Awards were announced on July 19 at The Westin Powai, Mumbai, marking the culmination of the OOH Advertising Convention (OAC) 2025.
Madison OOH won the maximum number of metals — a total of 24, including 7 Gold trophies. WPP Media followed with 9 metals and 5 Golds.
The prestigious Campaign of the Year Award was jointly won by Madison OOH and Coral Media for the innovative ‘Nature Shapes Britannia’ campaign. Coral Media also secured 9 metals, including 2 Gold, 4 Silver, and 3 Bronze trophies.
The Gold for Outdoor Media Plan of the Year – Local went to Coral Media for the ‘Hooked this Summer, Hooked on Hocco’ campaign, while WPP Media took home the Gold in the National category for the ‘Tap with GPay’ campaign. Coral Media also earned a Gold under Innovation of the Year for their Hocco campaign.
The Gold in Best Media Format Innovation – DOOH was jointly awarded to Nexus Hyderabad Mall and Khushi Advertising (Metro Cities) for the ‘PRISMOX — India’s first Twin Anamorphic Cuboids’ project.
This year, the OAA contest received 302 entries, out of which 82 entries won trophies. The judging process was led by a distinguished jury panel and supported by EY for auditing and validation.
The 2025 edition highlighted the growing use of technology, digital integration, and experience-led creativity across OOH campaigns.
Total Metals Tally
| Agency | Gold | Silver | Bronze | Total |
|---|---|---|---|---|
| Madison OOH | 7 | 7 | 10 | 24 |
| WPP Media | 5 | 2 | 2 | 9 |
| Coral Media | 2 | 4 | 3 | 9 |
| Publicis OOH | 1 | 5 | 0 | 6 |
| Khushi Advertising | 1 | 2 | 3 | 6 |
| Avenir Brand Connect | 1 | 2 | 2 | 5 |
| Nexus Select Malls | 2 | 1 | 1 | 4 |
| Walk The Talk | 0 | 0 | 3 | 3 |
| Ajanta Advertisers | 0 | 2 | 0 | 2 |
| Alakh Advertising & Publicity | 0 | 1 | 1 | 2 |
| BMEG | 0 | 0 | 2 | 2 |
| AdOnMo | 1 | 0 | 0 | 1 |
| Atin Promotions & Advertising | 1 | 0 | 0 | 1 |
| Premier Advertising | 1 | 0 | 0 | 1 |
| Wallop Advertising | 1 | 0 | 0 | 1 |
| Connect Network | 0 | 1 | 0 | 1 |
| Posterscope | 0 | 1 | 0 | 1 |
| Xperia Group | 0 | 1 | 0 | 1 |
| Apex AIM Pvt. Ltd. | 0 | 0 | 1 | 1 |
| Carbon & Whale | 0 | 0 | 1 | 1 |
| Laqshya Media Limited | 0 | 0 | 1 | 1 |
| Money4drive | 0 | 0 | 1 | 1 |
| Roshanspace | 0 | 0 | 1 | 1 |
| RPM Advertise | 0 | 0 | 1 | 1 |
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