MakeMyTrip turns 25: A nostalgic OOH campaign

Celebrating 25 years of crafting seamless travel experiences, MakeMyTrip embarked on a nostalgic outdoor campaign across key cities, brought to life by Xperia Group and conceptualized by MagicCircle. The campaign, marking the Silver Jubilee of the online travel giant, takes a delightful trip down memory lane, resonating with a generation that witnessed the evolution of technology alongside MakeMyTrip’s own journey. 

The core message, emblazoned across strategically placed billboards, playfully highlights how times have changed since MakeMyTrip’s inception in 2000. Taglines like “We started when 127 Kbps was fast,” “We started when camera rolls had only 36 photos,” and “We started when this was peak gaming” evoke a sense of nostalgia, reminding viewers of a pre-ubiquitous mobile era. These eye-catching hoardings serve as a testament to MakeMyTrip’s enduring presence and adaptability over the past quarter-century. 

MakeMyTrip’s strategic selection of high-visibility billboard locations ensures maximum impact and reach, capturing the attention of a wide audience. The campaign serves as a visual thank you note to its customers, acknowledging their role in MakeMyTrip’s remarkable 25-year voyage.