Siddharth Anand Jha, Senior General Manager – Marcom, Havells India, joins OAA 2025 jury

Siddharth Anand Jha, Senior General Manager – Marcom at Havells India, has joined the jury panel for the OOH Advertising Awards (OAA) 2025. His extensive experience in marketing and media management is set to offer valuable insights to the judging process.

The OOH Advertising Awards are a key component of the OOH Advertising Convention (OAC) 2025, scheduled for July 18-19, 2025, at The Westin Mumbai Powai Lake. The OAA ceremony, where the industry’s top campaigns will be honored, is set to take place on the evening of July 19, 2025. This 19th edition of OAC will focus on the theme “Mapping a New OOH-scape,” aiming to explore emerging trends and set a forward-looking agenda for the Out-of-Home medium.

Siddharth brings with him over 22 years of marketing expertise, specializing in media management. With notable roles at Havells India, Samsung Group, Dentsu Aegis Network, and Tata Group, he has contributed significantly to brand building and strategic communication. His tenure at Havells, spanning over six years, has underscored his adeptness in Marcom, solidifying his reputation as a seasoned professional in shaping brand identities and communication strategies across diverse industry landscapes.

Commenting on his role as a jury member, Siddharth shared his excitement: “OAA is a great learning experience with an exposure to the best of Out-of-home ‘Campaigns of the year’ which have created some of the most enthralling media experiences. I look forward to ingenuity, impact and innovation which puts the OOH among the top of the media pedestal and the OAA provides a realistic platform for evaluation of the best campaigns, though it’s through a robust evaluation process.”

Regarding the blend of creativity and AI in contemporary campaigns, Siddharth outlined his judging perspective: “Inception of AI and a 360-degree campaign approach are the realities of the modern-day media-mix, though I would always rate creativity, consumer engagement and the desired impact as the most critical evaluation parameters for any campaign.”

On balancing craft and impact when assessing entries, Siddharth stated, “Right from the conceptualization, creative amalgamation to the execution for an OOH campaign must funnel down to the final objective of creating the impact for the consumers and targeted audience. My evaluation for each of these campaigns would be based, without exceptions, on the same.”

Highlighting the importance of the OOH Advertising Awards for the medium, Siddharth emphasized, “Awards are not only important to create the desired awareness but to extend the reach for the campaigns. A ‘coveted’ institution like the OAA exemplifies the works of various agencies and brands while shortlisting and selecting the crème-de-la-crème which have the genuine potential to be acknowledged and remembered by the TG & Industry peers for long!”