Godrej Appliances rolls out OOH campaign for new product launch

According to a Financial Express report, Godrej Appliances has launched a new out-of-home (OOH) campaign to promote its latest product, an AI-powered washing machine. The campaign’s goal is to boost awareness and showcase the machine’s advanced technology to urban consumers in key cities. 

The campaign is being rolled out across high-traffic locations in Bangalore and Chennai, targeting areas with high visibility to maximize the product’s reach. This strategic positioning allows Godrej to engage with a broad audience in bustling metropolitan areas. 

In collaboration with Madison Outdoor Media Solutions and 3 Scratch Films, Godrej ensures impactful communication and widespread visibility for the product. This partnership reflects the company’s commitment to innovative marketing approaches and expanding its reach in the competitive home appliance market.