The company's strategy focused on providing practical support and amenities for the millions of devotees participating in the annual festival.
The campaign targeted over 90 Tier-2 and Tier-3 cities
Polycab partners with Jaaguar Media Solutions to create a vibrant, electrifying campaign at Mumbai’s iconic Lalbaugcha Raja, spreading festive cheer while showcasing their cutting-edge electrical solutions.
The campaign spanned across prominent cities, including Hyderabad, Chennai, Bangalore, and Kochi.