Mother Dairy’s vibrant OOH campaign at Lalbaugcha Raja

MOMS, an outdoor specialized unit of Madison World, partnered with Mother Dairy to celebrate the festive spirit of Ganeshotsav by executing a visually striking campaign at the iconic Lalbaugcha Raja pandal in Mumbai. 

As part of this high-impact festive campaign, MOMS executed a full-scale outdoor branding takeover across key locations within the Lalbaugcha Raja premises. The installations included the Mannat Line Outdoor, the prominent Lalbaug Exit Milestone Gate, and an array of engaging brand touchpoints. The creative approach seamlessly blended Mother Dairy’s brand ethos with the devotional ambience, creating a memorable presence during one of Mumbai’s most iconic festivals. 

“Lalbaugcha Raja isn’t just an event — it’s an emotion for millions. Our simple goal was to craft a campaign that respects the cultural sentiment while creating a strong brand presence for Mother Dairy. The scale and attention to detail reflect our commitment to creating moments that resonate.” said Jayesh Yagnik, CEO, MOMS. 

Mother Dairy Spokesperson said, “Festivals are a time of togetherness and joy, and we are delighted to have been part of the celebrations at Lalbaugcha Raja. It allowed us to engage with devotees and our consumers in a meaningful way, bringing alive the joy and togetherness that Mother Dairy stands for. Moreover, it reaffirms the strong bond we share with this vibrant city — a relationship we deeply cherish and nurture every day.”