Chheda’s brings its Modak box to life with kinetic OOH for Ganesh Chaturthi

Chheda’s has brought its festive Modak range to Mumbai’s OOH landscape with a kinetic billboard that makes the product itself the centre of the experience. The execution features a large 3D Chheda’s Modak box built into the billboard, with the box sliding in and out to reveal the assorted modaks inside. 

The movement turns what could have been a straightforward festive product communication into a visual reveal. As the box moves, different coloured and shaped modaks become visible, giving passing audiences a glimpse of the assortment while reinforcing the message “Perfect Mithaas for Bappa and You!” 

The 3D treatment adds physical depth to the execution, with the oversized box extending from the billboard and moving as part of the creative. It also fits naturally into the Ganesh Chaturthi context, where modak is closely associated with celebrations for Bappa.