Talks OOH

Rajat Sharma, Associate Professor of Marketing at IIMA, to speak at Gujarat Talks OOH

Prof Sharma will address Gujarat Talks OOH, which is happening on October 30th at Hyatt (Vastrapur), Ahmedabad, on the theme, ‘Digital Media & New Age Consumers: What Traditional Media can Learn & Apply.

Published

October 28, 2026

M4G Bureau

Prof. Rajat Sharma, Associate Professor of Marketing at Indian Institute of Management, Ahmedabad, joins the speaker line-up for the third edition of Gujarat Talks OOH (GTOOH) that is coming up on October 30, 2026, at Hyatt Ahmedabad (Vastrapur).

Prof Rajat Sharma has a research and teaching experience of more than 15 years. His current research interest targets the analysis of the marketing consequences of the Internet and digital media on industries and markets. His expertise lies in the application of analytics in business, with specific emphasis on marketing, sustainability, retailing, and e-commerce. He is also assisting numerous startups in their digital and analytical needs. He has consulted in various capacities for John Deere, ONGC, DS Group, NIC, A.P. Civil Supplies Corporation, UTC Aerospace Systems, Leisure Hotels, LIC of India, Tata Chemicals, and many other companies, on realizing business value from marketing investments, internet marketing and business analytics.

Prof Sharma has presented papers in several international conferences. He is currently teaching courses on Consumer Behaviour and Digital Marketing. He has also worked on research projects with various ministries, including Ministry of Consumer Affairs, Ministry of Education, Government of Uttar Pradesh, Ministry of Rural Development and Ministry of Railways. A postgraduate in Mathematics, Prof Sharma received his Fellowship (Ph.D.) in Marketing from Indian Institute of Management, Bangalore.

At Gujarat Talks OOH, which will bring together key stakeholders from the out-of-home (OOH) advertising ecosystem, Prof Sharma will draw on his vast experience and expertise to talk on the theme, ‘Digital Media & New Age Consumers: What Traditional Media can Learn & Apply.