Talks OOH

Rohit Markanday of AWL Agri Business to join Gujarat Talks OOH panel on OOH budgets and market potential

The panel will bring an advertiser’s perspective to the discussion on how outdoor advertising investments align with the potential of regional markets.

Published

October 28, 2026

M4G Bureau

Rohit Markanday, Associate General Manager at AWL Agri Business Ltd, will join the panel discussion ‘Do OOH budgets justify market potential?’ at the third edition of Gujarat Talks OOH, scheduled for October 30, 2026, at Hyatt Ahmedabad, Vastrapur.

The panel will examine how brands evaluate OOH as part of their media mix, what influences budget allocation across markets, and whether advertising spends adequately reflect the opportunities offered by regional markets such as Gujarat. With brand marketers bringing their perspectives to the discussion, the session will explore how consumer behaviour, market priorities and campaign objectives shape OOH investment decisions.

The discussion will also look at what could encourage greater advertiser investment in the medium and how OOH can strengthen its role in brand-building strategies across established and emerging markets.

Gujarat Talks OOH brings together brand leaders and industry stakeholders to discuss the opportunities and challenges shaping the state’s outdoor advertising landscape.