Contracts & Investments

Mother Dairy renews integrated media mandate with WPP Media

The four year extension will focus on sharpening brand storytelling and deliver measurable business outcomes through a fully integrated approach combining brand-building with performance-led strategies to engage diverse consumer segments at high-impact moments, at scale.

Published

June 24, 2026

M4G Bureau

Mother Dairy Fruit & Vegetable Pvt. Ltd., a wholly owned subsidiary of National Dairy Development Board (NDDB), has renewed its integrated media mandate with WPP Media, extending a partnership that has delivered consistent growth since its inception. WPP Media has played a pivotal role in driving integrated media planning and buying for the organization. This four-year renewal, until 2030, further strengthens the long-standing partnership, reaffirming WPP Media’s role as a strategic media partner in the company’s growth journey.

The renewed mandate will focus on sharpening brand storytelling and deliver measurable business outcomes through a fully integrated approach combining brand-building with performance-led strategies to engage diverse consumer segments at high-impact moments, at scale.

WPP Media’s relationship with Mother Dairy began with the brand’s digital mandate. Following strong performance, the partnership expanded in April 2018 to include mainline media. Built on a foundation of strong business outcomes and collaborative planning, the renewed mandate reinforces the partnership and underscores WPP Media’s role in supporting Mother Dairy’s long-term growth ambitions.

Jayatheertha Chary, Managing Director, Mother Dairy Fruit & Vegetable Pvt. Ltd., said, “We are pleased to continue our long-standing association with WPP Media, a partnership that has played an important role in strengthening our connection with consumers over the years. As consumer journeys continue to evolve, we look forward to leveraging deeper insights, innovation and data-led capabilities to build more meaningful engagement, strengthen brand affinity, and connect with new consumers as we drive the next phase of growth for our brands.”

Navin Khemka, President, Client Solutions, WPP Media South Asia, said, “This extension reflects a relationship built on shared ambition, trust, and consistent delivery. As India’s consumer and media landscapes evolve rapidly, we remain focused on connecting Mother Dairy’s rich heritage with modern, data-driven storytelling, deepening audience connection, driving brand love, and accelerating growth across all business verticals.”