Indriya Jewels is OOH Brand of the Year & ‘Spotify Commute – Aaj Raaste Mein Kya Suna’ is Campaign of the Year in OAA 2026

The creative race never runs out of charge, and this was evident in all its glitzy glory at the 20^th edition of OOH Advertising Awards (OAA) ceremony held on July 25, 2026, at the Grand Hyatt, Goa.

A special highlight of OAA 2026 was the introduction of the ‘OOH Brand of the Year’ category to recognize and reward the brand that wins the maximum number of metals across all award categories and is based on the average weightage. It is essentially a recognition of new benchmarks set in OOH by the brand.

The ‘OOH Brand of the Year’ in OAA 2026 was bagged by Aditya Birla Jewels (Indriya Jewels).

Publicis Groupe – OOH won the prestigious ‘Campaign of the Year’ award for the  ‘Spotify Commute: Aaj Raaste Mein Kya Suna’ campaign that has drawn much attention.

Madison OOH won the maximum number of metals with 3 Gold, 8 Silver and 8 Bronze trophies, while WPP won the maximum number of Gold Trophies at 4 and stood second in the overall metals tally, winning 4 silver and 2 Bronze in OAA 2026.

Outdoor Media Plan of the Year

Indriya Jewels’ campaign ‘Indriya : OOH TURNS SHOPPING WINDOW’  also won the Gold in the ‘Outdoor Media Plan of the Year – National’ award category, with WPP Media bagging the trophy.

The ‘Outdoor Media Plan of the Year – Regional’ category had two Gold trophies being away, both won by  Coral Media  for the much talked about ‘Britannia Milk Bikis – A Bite of Tamil Nadu’ campaign and the MTR: The Gram-Connect campaign.

Best OOH Media Asset Innovation

Nexus Select CITYWALK with Skycom Digital India won the Gold in the ‘Best OOH Media Asset Innovation – DOOH (Metro Cities)’ category for the ‘Social Tree’ campaign. The Gold in the ‘Best OOH Media Asset Innovation -DOOH (non-Metron Cities) was won by Times OOH for India’s first ‘India’s first ceiling-suspended curved digital videowall’.

Growth in number of entries

The OAA contest this year received 414 entries,  a growth of 37.1% over last year’s number. Out of these, 226 entries were shortlisted and totally 93 metals were given away.

The entries were evaluated by an esteemed Jury panel chaired by Santosh Padhi,

Chief Creative Officer, Into Creative, with Kapil Batra, President – Creative, TBWA\LINTAS as Co-Chair. The judging process had a robust back-end, supported by EY.

OAA 2026 was in effect a celebratory assertion of OOH’s power and potential as a versatile advertising medium.

Total Metals Tally

New Category Winner 

Company Wise Metals Tally