Campaigns
OnePlus takes brand activation to new level with OnePlus Road Trip
The brand has converted a truck into a mobile experience center that will tour various cities of India
OnePlus, a global leader in the smartphone segment, has launched India’s first expandable truck with its OnePlus Road Trip campaign. The brand has transformed a truck into an experience centre that enables customers to acquaint themselves with a range of OnePlus products.
A total of 28 cities across 20 states will be served by two such vehicles. Taking place along northern and southern routes, the two pop-up experience outlets will cover over 25 cities, including tier-2 cities.
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Campaigns
Flipkart Minutes taps into a childhood limerick to sell instant milk
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Campaigns
Nintendo and Illumination bring Princess Peach’s stained-glass mural to Manhattan
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Brand Insights‘OOH is how we show up in someone’s city, their neighbourhood, their daily commute’
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Brand Insights‘OOH continues to be a highly strategic and performance-driven branding medium’