Planning Strategies
MOMS, Laqshya and Tribes win OOH advertising rights for Maruti Suzuki
The deal, worth reportedly Rs 100 crore will see the specialist agencies working with the automobile giant for their outdoor advertising campaigns.
Maruti Suzuki, one of India’s leading automobile companies, has awarded its Out Of Home (OOH) advertising account to three of the country’s top specialist agencies – MOMS Outdoor Media Solutions, Laqshya Media and Tribes Communication, sources close to the matter have confirmed.
The account – worth approximately Rs 100 crore – will see the agencies strategising media plans and buying media spaces to increase the brand’s reach and fulfil the automobile giant’s objectives.
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