Times OOH sees significant increase in pDOOH powered brand campaigns on its transit media networks

Programmatic DOOH (pDOOH) powered campaigns have grown in number on the Times OOH networks at six airports in India, airport in Mauritius, as well as on the Mumbai Metro line and Delhi Metro Pink Line where the OOH major holds exclusive advertising rights.

A Times OOH release cites that in recent times e-commerce brands like Flipkart, Cleartrip, and TATA Cliq, automobile brands such as Royal Enfield, Mahindra, and Hyundai, smartphone brand like Oneplus, and Vivo, among others have run their respective pDOOH campaigns on Times OOH media networks, most of them through adtech firms Lemma Technologies and Moving Walls. 

Commenting on these developments, Aman Nanda, Chief Strategy Officer, Times OOH stated in the company release that “post lockdown, marketing initiatives have become highly targeted and result driven. And with the advent of programmatic campaigns, clients have the capability to plan more precisely their campaigns and analyse the impact which have boosted their overall confidence in OOH. We have witnessed an exponential growth of programmatic campaigns by various leading clients, and we are happy to share that there is a certain growth in such campaigns with existing and new clients with the given comfort to execute plans with attributes such as transparency and measurability. DOOH is definitely an Impression Multiplier.”