The Fevicol Room grabs attention with its sticky activity

Fevicol conceptualised yet another unique and quirky activity during this Ganesh Chaturthi that indulged participants and the attendees in a good laugh. The company’s sticky stunt at the pandal of Lalbaugcha Raja, Mumbai, drew many devotees and took visitors by surprise.

The Fevicol Room was set up right next to the mannat line with the activity aimed at bringing out the strength of the brand. The visitors were required to get themselves clicked in a whacky pose. At the Fevicol Room, consumers were seen posing and taking pictures of ‘walking on walls’ and ‘hanging by ceiling’ to shock their friends on social media. The stunt, titled as the Fevicol Room, is amplified on social media through #TheFevicolRoom.

 Salil Dalal, President – Sales & Marketing, Fevicol, Pidilite Industries Ltd said, “We at Fevicol firmly believe in out of box ideas that grab eyeballs of the onlookers. The activity not only reiterated the brand’s identity of being the ultimate adhesive but also engaged people in some fun. This act helped us clearly reach our message to the consumers by making them smile.

 Fevicol’s communication had the ability to break the clutter and connect with its audiences using the wit and humor quotient.