Campa Cola brings back the chill with 3D billboard innovation

Campa Cola has rolled out a striking 3D OOH execution in Lucknow, using dimensional design to spotlight both product nostalgia and value-led messaging through a single high-impact billboard. 

Executed by Royal Advertising, the installation features a life-size refrigerator build jutting out from the hoarding surface, instantly breaking the flatness of traditional outdoor formats. The fridge door is shown open, revealing a chilled bottle of Campa Cola placed inside, surrounded by frosty vapour effects and cool-toned lighting that visually amplifies the “refreshment” cue. 

The creative is paired with bold Hindi copy reading “बड़ी ज़िद बड़ा CAMPA”, alongside a price callout “1 लीटर @ ₹40”, placing equal emphasis on brand attitude and affordability. The bilingual tonality helps the communication stay rooted in mass appeal while tapping into the brand’s comeback narrative in North Indian markets. 

By transforming the product into a physical, temperature-coded environment rather than just a packshot, the 3D structure builds immediate visual intrigue for commuters.