Campaigns
Godrej Properties brings architectural elegance to OOH with 3D ‘Majesty’ billboard
The billboard is executed in Noida
Godrej Properties has elevated its outdoor presence with a striking 3D billboard for Godrej Majesty in Greater Noida, transforming a standard hoarding into an architectural extension that mirrors the project’s premium positioning.
At the centre of the installation is a three-dimensional jharokha-style structure, protruding outward from the billboard, creating the illusion of a real architectural façade emerging from the creative. Designed to reflect the design language of the project, the structure adds depth and realism—blurring the line between visual communication and physical space.
The execution leverages depth, shadow, and lighting to enhance visibility, especially during night hours. The extended element not only breaks the flatness of traditional billboards but also ensures higher attention in a cluttered outdoor environment—making it both a branding and visibility-led intervention.
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Coca-Cola brings live football fever to Singapore streets through real-time DOOH campaign
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Carlsberg turns OOH into football pitches with ‘Goal Posters’ campaign
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360 ONE unveils landmark brand installations at Mumbai’s Terminal 2
The installation has been executed by WPP Media
Britannia turns a billboard into a giant rusk for Toastea campaign
The campaign is executed by Coral Media
Trident welcomes Bharat Tex 2026 with immersive 3D BQS campaign in Delhi
The creative carries the message, "myTrident welcomes you to Bharat Tex 2026, July 14-17," while seamlessly integrating the brand's identity...
Meet Boston seals transatlantic friendship with Scottish Out of Home campaign
The seven day activation was planned through global OOH specialist billups and Allen & Gerritsen.
Sensodyne serves up immersive Wimbledon-themed OOH experience at London’s Borough Yards
The campaign has been created in partnership with Mural Republic
FatTail and Vistar Media partner to integrate DOOH Booking in AdBook
This partnership allows media owners to plan, book, and manage digital out- of-home (DOOH) inventory directly within their existing AdBook...
BackLite UK expands landmark series portfolio with Chiswick Towers addition
LeShuttle and Oura will be the first to advertise at the premium site, reaching nine million road users a month
Heineken translates soccer for America through contextual DOOH campaign
The campaign is created by LePub New York
Infonics Technologies installs four-sided LED display at Mizoram indoor sports stadium
The suspended four-sided LED display has been designed to deliver 360-degree visibility, enhancing the spectator experience while creating a new...
Department for Education UK launches ‘Do Something Big’ early years recruitment drive in Manchester
The campaign is created by Havas London and live across Ocean Outdoor's Loop Network with production handled by Prose on...
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Company NewsINNOCEAN India launches AI STUDIO to drive the next phase of local marketing
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OACITC’s Jaikishin Chhaproo joins OAC 2026 panel on the evolving role of modern marketers
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OACRajasthan Royals’ COO Alok Chitre to address OAC 2026
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CampaignsCoca-Cola brings live football fever to Singapore streets through real-time DOOH campaign
