COMMB partners with Adease to deliver exclusive AI measurements

COMMB (The Canadian Out-of-Home Marketing and Measurement Bureau) members now have exclusive access to powerful AI-driven sales intelligence tools through a new partnership with Adease Media Intelligence, a leader in advertising data and analytics. This collaboration provides COMMB members with Adease’s Prospecting Tool and Spotlite mobile app – a dynamic combination for uncovering high-value leads, analyzing competitor campaigns, and optimizing outreach strategies.

With over 20 years of experience, Adease delivers real-time advertising intelligence across media. The Prospecting tool automatically delivers curated leads to COMMB members with discussion points tailored to each prospect’s business objectives.

Spotlite complements this offering as a mobile ad intelligence powerhouse, delivering fresh prospecting and competitive data every 12 hours. COMMB members can instantly see which brands are advertising, where, and how heavy – providing real-time campaign tracking, competitor insights, and market trend analysis directly on their mobile devices.

Adam Butterworth, Interim President states, “COMMB’s mandate to facilitate the growth of Out-of-Home in the Canadian market aligns with this partnership focused on prospecting and lead generation in the advertising space. The collaboration between both parties delivers enhanced value and empowers COMMB members with commercial insights and new business opportunities.”

Herman Campbell, President & CTO Adease Media Intelligence is enthusiastic about the partnership. “As media strategies become more dynamic and multi-channel, the ability to connect insights across platforms becomes essential. This partnership is about giving OOH professionals a strategic edge—empowering them with the intelligence to lead more informed conversations and clearly demonstrate value to advertisers. We’re proud to support COMMB’s mission by making cross-media insight more accessible, timely, and actionable than ever before.”