OAC
“Outdoor has to stop being treated as a commodity”
As part of Candid Chats@Backstage OAC 2026, Media4Growth caught up with Jayesh Yagnik, CEO, MOMS Outdoor, for a quick chat on the biggest takeaways from the convention and the future of Out-of-Home advertising.
What stood out most at OAC 2026? For Jayesh Yagnik, CEO, MOMS Outdoor, it was the industry’s honest conversations around trust, transparency and the road ahead.
In this backstage conversation with Media4Growth, Jayesh shares why the OOH industry must stop treating itself as a commodity if it wants marketers to value it differently. He believes greater integrity and transparency will ultimately help outdoor advertising earn the confidence and investment it deserves.
The conversation also touches upon the changing expectations of marketers, the continued importance of storytelling, and AI’s growing role in advertising. While AI is transforming the way campaigns are created, Jayesh believes it should be viewed as a creative enabler rather than a replacement for original thinking.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
When OOH starts with the idea, not the inventory
Flipkart Minutes stretches aarti lyrics across OOH this Ganpati season
Havells adds a 3D festive twist to OOH this Ganpati season
Ownly brings ‘Mooshak on Wheels’ to Hyderabad this Ganesh Chaturthi
AAP-GFP takes its electoral message to Goa’s OOH landscape
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Video Editor
Job Description: Editing videos of editorial interviews, in-house events, video podcasts, promotional videos and others based on team brief Planning...
Content Editor-Writer
Job Description: Editing daily news copies and magazine articles Writing industry research and interview based articles and client focused content...
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
bigbasket’s Modak Meter gets Mumbai’s volume up for Ganpati Bappa
The activation was conceptualised by Bare Bones Collective and executed by MOMS Outdoor
Traya’s ‘Hair Truth Mirror’ shows men what their everyday mirrors don’t
The activation is live at Inorbit Mall, Malad until 26th September
Canva gives Spain’s new students a royal welcome with ‘Welcome Princess’
As Princess Leonor, heir to the Spanish throne and eldest daughter of King Felipe VI and Queen Letizia, begins university,...
Cars24 drives Bappa Ki Savari into the heart of Ganesh Chaturthi
This Ganesh Chaturthi, Cars24 turned a car into more than a branded installation, bringing Bappa closer to devotees through an...
Zomato takes Bappa banter to Mumbai’s streets this Ganesh Chaturthi
This Ganesh Chaturthi, Zomato brings its signature food-led wit to Mumbai’s OOH landscape, turning familiar festive conversations, local food references...
Landsec and Ocean Outdoor build on the cultural resonance of Piccadilly Lights
Changes to the screen's format come into effect from January 2027, 10 years after Piccadilly Lights relaunched following a nine-month...
Royal Stag Boombox goes larger-than-life with anamorphic LED in Hyderabad
The campaign is conceptualised and executed by Coral Media
Times OOH Unveils ‘The Riviera’ in Ahmedabad
The screen is located at Sabarmati Riverfront on Ashram Road
Times OOH upgrades the Media Experience on Mumbai Metro Line 1
The move to 75-inch displays gives brand creatives significantly greater visual impact, while the enhanced brightness ensures vivid, true-to-life imagery...
Broadsign released 2026 programmatic DOOH trends report
Drawing on full-year 2025 and Q1 2026 internal transaction data, the report, surfaces useful signals about what today’s buyers value...
-
CampaignsHonitus turns coughs into music across cities, links relief to Blinkit
-
Creative Concepts
Cars24 drives Bappa Ki Savari into the heart of Ganesh Chaturthi
-
Contracts & InvestmentsRajouri Garden metro station now goes by Ai+ NOVA
-
Campaigns
Canva gives Spain’s new students a royal welcome with ‘Welcome Princess’