Khushi Advertising Drives Success at Auto Show 2024 

Khushi Advertising’s recent success in organising the Auto Show 2024 at Nexus Ahmedabad One Mall exemplifies the power of Out-of-Home (OOH) advertising in driving brand visibility and engagement. Held from September 13-15, 2024, the event brought together some of the most prominent names in the automobile industry, including TATA EV, BMW, Mini Cooper, BMW Motorrad, Maruti Suzuki Nexa, Audi Ahmedabad, Harley Davidson (Nine Bridges), and Royal Enfield. The Auto Show provided these brands with a highly effective platform to interact with thousands of visitors, enhancing their market presence and generating substantial leads. 

The event was strategically planned to coincide with the festive season, a time when consumer spending is at its peak, and automobile brands ramp up their marketing efforts. Khushi’s media planning team meticulously selected the Nexus Ahmedabad One Mall for the second consecutive year due to its strong foot traffic and status as one of the top-performing malls in India. The venue’s proven success in attracting a diverse audience made it the ideal setting for the Auto Show, maximising visibility for participating brands and fostering a highly engaging environment. 

What set this campaign apart was Khushi’s collaborative approach. Rather than hosting separate brand events, the Auto Show allowed multiple brands to participate collectively, amplifying the promotional impact for each exhibitor. The show featured extensive branding across eight prime promotional spaces within the mall, ensuring maximum visibility and consumer engagement. The media strategy was a comprehensive blend of OOH, digital, and social media elements. This included 32 cinema screens, 9 strategically placed OOH sites, 2 social media campaigns, LED branding at 4 premium clubs, digital branding at the mall itself, radio ads, and influencer marketing initiatives. 

Khushi’s end-to-end management of the event, from concept to execution, demonstrated their expertise in transforming innovative ideas into tangible, results-driven experiences. By leveraging OOH in conjunction with other media, they positioned the Auto Show 2024 as the go-to platform for automotive brands looking to make an impact. This campaign reinforced the critical role OOH plays in cutting through the advertising clutter, especially during high-traffic periods like the festive season, delivering impressive results for all participants.