Burger King’s DOOH innovation for Korean Spicy Fest

Burger King India has rolled out its limited-time Korean Spicy Fest. To bring this flavour-packed campaign to life, Khushi Advertising, the Out-Of-Home specialist, collaborated with Burger King India to ideate and execute a high-impact 3D anamorphic DOOH campaign across six premium malls in India tapping into the rising wave of Korean culture and flavours capturing Indian taste buds.

To connect with Gen Z, millennials and spice enthusiasts, the campaign features immersive 3D anamorphic content customised for each location. This strategy went beyond creating a visual spectacle; it is designed to deliver high-impact brand moments that capture attention and channel footfall directly to Burger King outlets.

State-of-the-art PRISMOX Twin Stacked Anamorphic Cuboids at Nexus Hyderabad Mall and the CURV Concave Anamorphic screen, at Nexus Vijaya, Chennai, serve as bold storytelling platforms turning casual mall-goers into captivated viewers. At Phoenix Palladium Mall, Ahmedabad, the L-shaped anamorphic screen adds depth and motion, bringing the spicy narrative alive. Large-format anamorphic 3D displays at R City Mall, Mumbai, Phoenix Mall of the Millennium, Pune and Nexus Amritsar further ensure widespread visibility and amplify the campaign across metros and emerging markets alike.

Raj Dobriyal, Chief General Manager -Business Development at Khushi Advertising Ideas Pvt. Ltd., added, “From ideation to execution across six key locations, our focus has been on transforming the Korean Spicy Fest into an immersive experience. By combining cultural cues, immersive tech and next-gen storytelling, we’ve built a campaign that sparks curiosity, engages audiences and drives real-world results.”