Khushi Advertising brings the world of Kantara to life at Orion Mall

Blending folklore, faith, and technology, the activation titled “Experience the World of Kantara” offered visitors a unique opportunity to step into the film’s spiritual and cultural universe. Designed to echo Kantara’s powerful storytelling and ritualistic energy, the setup turned the retail space into a visually immersive and emotionally resonant experience zone that redefined how cinema can meet OOH innovation. 

The installation featured four key engagement zones, each carefully curated to evoke the film’s mythical spirit while encouraging audience interaction. The Avatars of Kantara zone featured a 55” touch-enabled LED screen that allowed visitors to explore digital posters from Kantara Chapter 1, creating an interactive connection with the film’s visual identity. The Kantara Selfie Booth invited guests to pose between the Daivas — divine figures central to the film’s lore — and walk away with personalized digital selfies, offering a blend of mythology and modern shareability. 

The most striking element was the Roar of the Daiva, a 43” palm sensor-enabled LED screen that delivered a sensory surprise. As visitors placed their hands inside the enclosed display, the Daiva’s thunderous roar filled the space, creating a spine-tingling moment that captured the power and mysticism of the film. Meanwhile, the Poster Hunt Game turned the activation into a playful quest – visitors searched for hidden QR codes across the setup, scanning them to unlock exclusive Kantara posters and merchandise, merging entertainment with gamified discovery. 

The activation struck a perfect balance between cultural depth and technological innovation. By integrating interactive digital elements with traditional storytelling cues, Khushi Advertising successfully created a cinematic world that audiences could touch, feel, and experience firsthand. Over the course of the campaign, the setup attracted more than 3 lakh visitors and saw over 25,000 direct engagements, making it one of the most talked-about on-ground activations of the season.