Creative Concepts
OOH campaign revives iconic Joker scene with stunning staircase artwork
This creative campaign, executed by Posterscope India, transforms an ordinary public space into a captivating visual spectacle, inviting passersby to engage with the art and experience a moment of cinematic nostalgia.
When a flight of stairs takes you back to one of the most iconic scenes in cinema. In a striking out-of-home (OOH) campaign, the anticipation for the upcoming film “Joker: Folie à Deux” is brought to life through an extraordinary staircase painting. This artwork recreates the unforgettable moment from the previous Joker movie, where the titular character dances down a flight of stairs, capturing the essence of his chaotic and mesmerising persona.
This creative execution, done by Posterscope India, transforms an ordinary public space into a captivating visual spectacle, inviting passersby to engage with the art and experience a moment of cinematic nostalgia. The intricately designed mural allows viewers to interact with the painting, as they ascend or descend the stairs, making it a memorable photo opportunity that encourages social media sharing and buzz.
As excitement builds for the film’s release, “Joker: Folie à Deux” hits theatres on Wednesday, October 2, with IMAX screenings available from October 4. This unique campaign not only celebrates the iconic character but also reinforces the film’s cultural impact, ensuring that audiences are ready for another thrilling journey into the mind of the Joker.
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